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exceller@qualityroasting.com
About the Exceller Brand
Exceller is a brand of soybean feed ingredients produced by Quality Roasting, a trusted name in the feed industry since 1991. Since our start in Valders, Wisconsin, we’ve expanded our footprint, setting up multiple manufacturing sites to meet the need for high quality soy products.
Our Growth and Partnerships
Our growth is driven by our dedication to locally sourced, and high-quality products. We value our long-standing partnerships with local farmers, grain elevators, and feed dealers, which have been key to our success for over 30 years.

About Exceller Products
Our unique, all-natural approach to soybean processing distinguishes our products in the marketplace. Our process begins with soybeans sourced from local farmers and grain elevators. We clean, roll, cook, and extract oil from these soybeans.  By heating and mechanically pressing the soybeans, also known as expeller pressing, we ensure a chemical-free method that preserves the natural integrity of our products. This process, enhanced by our computer-controlled operations and a comprehensive quality assurance program, allows us to consistently deliver safe, nutritious, feed ingredients. 

The Exceller Line
As we’ve continued to grow, we’ve expanded our line of feed products – now offering a range of feed ingredients for dairy, monogastric, and organically fed livestock. Our signature product, Exceller Pro (previously known as Exceller Meal) is the preferred choice of dairy producers and animal nutritionists.
Our Commitment
We are committed to providing safe and nutritious soy based products to support the health and performance of food animal production. Our processing methods ensure consistent quality and high nutritional value in our products. Quality Roasting proudly upholds the highest standards in feed safety and quality, as demonstrated by our Safe Feed/Safe Food Certification. This certification, overseen by the American Feed Industry Association, ensures that our feed products meet strict safety and quality standards.
Our Facilities
Our facilities in Wisconsin and Michigan are strategically positioned to keep our products close to our soybean farmers and feed customers, reducing logistical costs and passing that value on to the end users. We are excited to serve you through our network of local suppliers.
Learn More
To learn more about QR’s journey please visit our company website
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